Monday, December 12, 2005

Blog Developers

Blog Developers

Blog was identified as word of the year! A "blog" is an interactive
journal available 24 hours a day on the Internet. A person who creates
a blog is a "blogger," and updating a blog by writing new posts is
called "blogging."

Blogs utilize cutting-edge software that enables people with little or
no technical background to update and maintain the blog as often as
they like. Postings on a blog are almost always arranged in
chronological order with the most recent entries appears first.
(Source: Matisse's Glossary of Internet Terms)

If you have heard or read about "blogs" in the past year, there is a
good reason for that. "Blogging" is the fastest growing technology on
the Internet today, aided in part by a heavy surge of blogging during
this year's presidential election. Presidential candidates,
advertising companies, and more have begun using blogs to reach out to
a broader audience than ever before.

Traffic to blogs is skyroocketing. The Pew Internet & American Life
Project reported that blog readership increased 58 percent in 2004.
Blogs made the cover of Business Week, with "Blogs will Change Your
Business.

Your students have not only heard about blogs, they most likely have
their own. There are dozens of websites offering students the chance
to share their life with fellow bloggers. It is only a matter of time
before blogs become a standard practice at your college, university,
or program. It is a great promotional tool and a wonderful way for
parents and potential students to learn about college life first-hand.

Not only are blogs search engine friendly, but links from blogs seem
to significantly improve the search engine ranking results of linked
sites. Build a blog and link it to a program and your linked page will
benefit. Blogs create tremendous cross linking and content integration
opportunities for web developers. Examples of blog link volume

Blogs allow for a broader, candid view of a topic. Blog readers are
drawn to a more open, less formal way to learn about a subject. Blog
readers tend to follow a topic rather than look for simple answers.
Therefore blogs can be used to create a community servicing repeat
visitors. Blogs are not going to deliver compelling first impressions,
but they are going to help develop a following among interested
parties. As soon as the word spreads, so does the size of the
audience.

Blog Bytes:

Blogs enable the sharing of information in real time with many
prospects and students simultaneously.
Blogs allow visitors to submit comments on the blogger's entries,
creating an interactive recruiting experience.
Blogs are EASY to use! If you can write an E-mail, you can post a blog.
Blogs can serve as a frequently updated "Frequently Asked Questions" page.
Blogs are cutting-edge Internet technology. They are the wave of the future.
Blogs are search engine friendly and come with a built-in audience of
hundreds of thousands of current bloggers.
Example Blog: StudyAbroad's BlogAbroad project.
BlogAbroad was featured in the March 2005 edition of University
Business magazine in an article call Student Blog from Abroad
Temple News - Temple Rome student catches the blog-bug
The Chronicle of Higher Education reports: "Students' Blog Is Billed
as a 'Living, Breathing Study-Abroad Handbook".
Natalie Inger of the Penn State Collegian says "Blogs part of study
abroad experience"
For those eager to get blogging, many sites offer free or minimal cost
hosting. These include Blogger.com and Mindsay.com, but before you
charge into this new medium, there is much to consider.
EDU Internet Stategies can help you develop content, editorial
policies and business practices that can give you a marketing
advantage while covering the legality, confidentiality and political
fallout that this outspoken media provides. Blogging without a plan
can be very disruptive!

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