Education Search Engine Optimization

Education Search Engine Optimization

It is estimated that a #1 position in free search engines generates
10x more traffic than a #10 position. A site can roughly generate a
10% bump in traffic for each position they move up in Google's and
Yahoo's rankings. Not total traffic, but the traffic that comes from
that keyword on that search engine. Anything not on page 1 of a search
results page, generates very little traffic. A user is more likely to
try another search engine rather than tab to page 2, and beyond.
Traffic generated from search engines can be an alternative to
advertising, thus saving you hard dollars. Successful search engine
marketing has real ROI

Today, search engines have a huge impact on how the web is navigated.
Most people don't realize that a large portion of their traffic comes
from Search Engines and often that traffic does not come to the home
page, nor comes from relevant searches.

In today's constantly changing online environment, search engines are
a particularly important component of marketing and optimizing your
pages is very important. Off-line branding and cross-marketing tend to
drive visitors to a home page, but sophisticated search engines drive
people deep into your sites. If you site is designed right, you will
rank in the top 10 for important keywords. Furthermore, good site
design will allow them to easily navigate your site and find the
information they seek.

Today, search engines direct a huge portion of the web's traffic.
Search engines direct users to pages that they deem most relevant to
the search term or search phrase entered. Especially for educational
search, users will seek detailed information not found on a home page,
but deep in the site. If for search engines to find these pages, they
must be optimized, a process we call Education Search Engine
Optimization. This feeds traffic to the page that best matches the
keyword, not the home page of a web site. Today's web user in now
using four or five word keyword searches to find information. Type
"biomedical engineering graduate school" into the search box of your
favorite search engine and you'll see what we mean.

Because of this trend, the vast majority of first page views are not
your institution's home page. In fact, the vast majority of web
visitors may never see your home page, they will concentrate on
navigating your site seeking answers to their specific questions. How
are you handling these hundreds of entry points?


"Test to see if your site is search engine friendly?
Try this free service (bottom of page"



There are two elements of search engines that need to be managed. Free
Search, sometimes called Organic Search and keyword advertising. One
can pay the search engine for advertising positions on a cost per
click basis. Typically these come under the "sponsored links" section
of a page. Free search refers to the list of most relevant sites found
by the search engine matching your search request. The higher your
percentage of free search, the more effective your web marketing. If
you are not on the first page of a search results page, you are not
going to see significant traffic from that search engine, for that
search term.

EDU's Educational Search Engine Optimization service reviews your web
site's compatibility with search engines. We take your present site
design and break it down to significant and desired keywords. We then
look to make multiple entry ways to your site matching these keywords.
We know what the search engines are looking for and we know how to
design pages to get you listed in the Top 10. For the most part, this
is not a radical redesign of your web site, but a common sense
approach to maximizing your current web assets to capitalize on the
opportunities that search engines provide.