Monday, December 12, 2005

Online Marketing Analysis

Online Marketing Analysis


Without Data you have no Information

Without Information you have no Knowledge

Without Knowledge you have no Wisdom


Interpret catalogs, brochures, printed material - Coordinate with web
design/outline

Interview program managers - build market strength statement,
translate to web page

Analyze/Map current communications scheme
Analyze search engine compatibility - recommend changes
Online/offline Advertising audit/review - provide recommendations
Overall Marketing campaign audit
Competitive analysis - benchmark client against average competitor or
specific set of competitors in web presence, marketing strategy,
Internet effectiveness
Traffic audit - analyze customer logs, use advanced search engine
features to check links
Overall website analysis: effectiveness toward goal, design,
navigation, compatibility.
High Level Recruiting Process Analysis

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